Pension communication researcher Wiebke Eberhardt presented research results on framing at the European Marketing Academy (EMAC) Annual Conference. The joint research with Lisa Brüggen, Thomas Post, and Chantal Hoet illustrates the power of framing information in order to engage participants.
We believe a participant centric organization is the key to success. Our mission is to generate evidence-based insights to create innovative pension solutions that put participants central, enable them to understand their pensions and facilitate retirement planning.
On this website we present the latest news and project information on our research on pension communication.
Lisa Brüggen and Thomas Post (Coordinators)
Our team has published a Netspar Design Paper on framing pension communication.
Pieter Verhallen presented research results on pension communication and peer effects at the Boulder Summer Conference on Consumer Financial Decision Making.