Wiebke Eberhardt presents at Netspar

Wiebke Eberhardt presents research on the Retirement Belief Model at the Netspar working group on pension communication.

Today, MCPC researcher Wiebke Eberhardt presented research results on the Retirement Belief Model at the Netspar working group on pension communication in Rotterdam (The Netherlands). The joint research with Lisa Br├╝ggen and Thomas Post demonstrates how psychographic information can be used to segment pension plan participants and how pension communication can be adapted to the segments.

Read the full project description.