Lisa Brüggen presents at Frontiers in Service Conference

Lisa Brüggen presents research on the Retirement Belief Model at the Frontiers in Service Conference.

Today, MCPC researcher Lisa Brüggen presented research results on the Retirement Belief Model at the Frontiers in Service Conference in San Jose (USA). The joint research with Thomas Post and Wiebke Eberhardt demonstrates how psychographic information can be used to segment pension plan participants and how pension communication can be adapted to the segments.

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