New research report on segmenting pension plan participants

Our pension communication team has published a new research report on segmenting pension plan participants.

Wiebke Eberhardt, Chantal Hoet, Lisa Br├╝ggen, and Thomas Post have published a research report on segmenting pension plan participants. The report demonstrates how different data sources (survey data and administrative data) can be combined to achieve an improved segmentation of pension plan participants. Based on the research results conclusions are drawn on how to adapt pension communication in order to engage pension plan participants.

Find out more about the research project and the report.