Thomas and Wiebke teach Behavioral Economics Masterclass

Thomas Post and Wiebke Eberhardt give a Masterclass on "Behavioral Economics and Principles for Mortgage Lenders."

At a Dutch Mortgage Lender Thomas Post and Wiebke Eberhardt give a Masterclass on Behavioral Economics. They highlight that for the success of a mortgage lender it is of key importance to have a profound understanding of customer psychology, behavioral biases, and decisions-making heuristics. Such insights enable a financial service provider to successfully pursue a customer-centric strategy, including, for example, adapting communication, products, choice architecture, and distribution channels accordingly.