Our pension communication team has published a new Netspar Design Paper on segmenting pension plan participants.
Wiebke Eberhardt, Chantal Hoet, Lisa Brüggen, and Thomas Post have published a Netspar Design Paper on segmenting pension plan participants. The report demonstrates how based on combining psychograpic survey data and administrative pension fund data pension plan participants can be segmented. The results help to make pension communication more effective and to increase participant engagement.
Find out more about the research project and the report.