New Netspar Design Paper on Framing Pension Communication

Our pension communication team has published a new Netspar Design Paper on framing pension communication.

Wiebke Eberhardt, Chantal Hoet, Lisa Br├╝ggen, and Thomas Post have published a Netspar Design Paper on framing pension communication. The report demonstrates how simply changing pension communication into an assurance frame can double click rates in an email newsletter. The results help to make pension communication more effective and to increase participant engagement.

Find out more about the research project and related publications.