Thomas Post presents at ARIA Conference

Thomas Post gave a talk at the American Risk and Insurance Association Annual Meeting on message framing and pension plan member engagement.

Thomas Post gave a talk at the American Risk and Insurance Association Annual Meeting on message framing and pension plan member engagement. The joint research with Lisa Br├╝ggen, Thomas Post, and Chantal Hoet demonstrates how powerful framing of newsletters can be in order to engage participants and motivate them to become active and look for pension information. In particular, we find that using the right frame to present information can double click rates on links in newsletters.

Read the full project description.