Lisa Brüggen Webinar on Life Events and Participant Engagement in Pension Plans
Lisa Brüggen presented research results Life Events and Participant Engagement in Pension Plans in a Webinar jointly organized by Netspar and ICPM. In the research we have a fresh look at using life events (like marriage, getting children, changing the job) for making pension communication more effective. Overall, we find that in theory life events appear to be good points to improve communications. Our evidence from in-depth interviews with experts and pension plan participants, as well as survey data from participants, shows, however, mixed results. It seems that several major challenges need to be addressed for successful use of life events.
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