Thomas Post gave a talk at the Conference on Decision Sciences on understanding pension plan participants.
Thomas Post gave a talk at the Conference on Decision Sciences on understanding pension plan participants. The joint research with Lisa Brüggen, Thomas Post, and Chantal Hoet demonstrates that understanding pension plan participants' behavior, that is whether or not they get started to inform themselves about their expected retirement benefits needs a multideminsinal lens. Using knowledge from marketing, economics, psychology, and health promotion they develop the "Retirement Belief Model" to gain deeper insights into participants' drivers and barriers of information search. Based on that knowledge new interventions to activate and engage particpants can be designed.
Read the full project description.