MCPC researcher Lisa Brüggen presented research results on the Retirement Belief Model at the Frontiers in Service Conference in San Jose (USA).
Pension communication researcher Wiebke Eberhardt has been awarded with a €5,000 research grant from IPE Pensions Scholarship Fund to support her research on improving pension communication.
Today, Wiebke Eberhardt presented research results on the Retirement Belief Model at the Netspar working group on pension communication in Tilburg (The Netherlands). The joint research with Lisa Brüggen and Thomas Post demonstrates how psychographic information can be used to segment pension plan participants and how pension communication can be adapted to the segments.
Presenting pension information in a simple way with short sentences, without difficult terms, and in plain vanilla language improves participants’ understanding of pension plan features. However, we find no effect on participants’ subjective evaluation of the information quality or on their willingness to take action.