Pension communication researcher Wiebke Eberhardt presented research results on framing at the European Marketing Academy (EMAC) Annual Conference. The joint research with Lisa Brüggen, Thomas Post, and Chantal Hoet illustrates the power of framing information in order to engage participants.
Our team has published a Netspar Design Paper on framing pension communication.
Pieter Verhallen presented research results on pension communication and peer effects at the Boulder Summer Conference on Consumer Financial Decision Making.
Lisa Brüggen moderated the 17th Maasdalseminar on "digital (pensionfund) communication", taking place at the AZL headquarter in Heerlen. Around 80 pension specialists gathered to listen to the four speakers from different backgrounds, to hear law students comment and challenge the speakers, and to engage in interesting discussions on how to make pension funds ready for the digital age.