Dr. Wiebke Eberhardt
I am a Postdoc researcher at the Department of Finance and the BISS (Business Intelligence & Smart Services) Institute at Maastricht University. Besides that, I am a member of the Marketing-Finance research lab and junior fellow at Netspar.
My research is in the area of financial services, and focuses on the influence of marketing interventions on financial decision-making concerning pensions and retirement. Specifically, I examine the possibilities to adapt pension communication to heterogeneous characteristics and needs of individual pension plan participants as well as the relationship between aeging and financial decision-making.