Pieter Verhallen


I have a track record in entrepreneurship and an affinity towards new value creation (especially through innovative marketing). Currently, I am pursuing a PhD at the interface of my interests in psychology and business.

Under the supervision of Prof. Dr. Gaby Odekerken-Schröder, Dr. Elisabeth Brüggen, and Dr. Thomas Post, I work with financial service (in particular pension) providers to improve communication and address the pillars of awareness and action, with a special interest in the effects of social norms.